California Privacy Notice

Potential California Privacy Rights

Where applicable, California residents may have rights concerning personal information collected by a covered business.

• The right to know categories and specific pieces of personal information collected, used, disclosed, sold, or shared.
• The right to request deletion, subject to legal exceptions.
• The right to request correction of inaccurate personal information.
• The right to opt out of the sale or sharing of personal information, where applicable.
• The right to limit certain uses or disclosures of sensitive personal information, where applicable.
• The right not to receive discriminatory treatment for exercising applicable privacy rights.

Categories of Information

• Identifiers and contact information.
• Internet, device, security, and website-activity information.
• Professional, employment, income, asset, credit-range, property, and mortgage inquiry information voluntarily provided by a consumer.
• Commercial and communication records related to inquiries and services.
• Sensitive information only when voluntarily provided and reasonably necessary for a requested mortgage service.

Purposes for Collection and Use

• Responding to mortgage inquiries and providing requested services.
• Fraud prevention, security, form verification, and website operations.
• Evaluating potential financing options and facilitating authorized mortgage activities.
• Compliance, recordkeeping, auditing, legal claims, and regulatory obligations.
• Advertising or analytics only as disclosed and permitted by law.

Sale, Sharing, and Targeted Advertising

Premier Asset Lending should revise this section based on its actual use of advertising pixels, cross-context behavioral advertising, data brokers, lead purchasers, analytics tools, and third-party platforms. If personal information is sold or shared as defined by California law, the website may need an opt-out mechanism and recognition of applicable Global Privacy Control signals.

Submitting a Request

To submit an applicable privacy request, contact Premier Asset Lending using the contact details below. The company may need to verify identity and authority before responding. Authorized agents may be required to provide documentation.

Financial Information Exemptions

Certain information handled in connection with financial products or services may be governed by other federal or state privacy laws or exemptions. Rights and disclosures can vary depending on the information and relationship involved.

Metrics and Threshold Review

Management should review annually whether the business meets California statutory applicability thresholds and whether additional disclosures, request methods, metrics, or opt-out links are required.